Influência da aplicação dos métodos ágeis para a competitividade nas pequenas e médias empresas

Abstract

Innovation plays a key role in entrepreneurship and can be classified based on the impact it generates on products and processes. To maintain the sustainability of innovation, organizations must constantly replace existing products, processes, and services with more effective solutions. In this regard, research and development (R&D) capabilities, the development of core competencies, and the enhancement of business-specific capabilities play a crucial role. In the context of small and medium enterprises, the adoption of agile methodologies can contribute to the increase of competitive capacity. For example, the use of the checklist through the Kanban methodology allows a more effective visualization of organizational processes. However, there is a scarcity of research investigating the relationship between entrepreneurship and agile methods, which makes a more in-depth study in this area necessary. This paper aims to present how agile methodologies can influence competitiveness, highlighting the importance of methodologies that can help entrepreneurs in the implementation of products, services, and organizational processes. To achieve this goal, relevant concepts are addressed, such as strategic planning, agile methods, and innovation, in order to provide an in-depth understanding of the theme. The bibliographic research of articles related to the theme was the method used in this study. It is concluded that, in the context of small and mediumsized companies, the adoption of agile methodologies can boost competitiveness by enabling greater responsiveness to market demands and opportunities. However, additional research is needed to further the understanding of the relationship between entrepreneurship and agile methods.