Lei Geral de Proteção de Dados e sua aplicação no marketing digital 4.0

Abstract

This work aims to present the General Data Protection Law and its application in Digital Marketing, launching an Infoproduct with the tools Hotmart and Mailchimp. Present the importance of the General Data Protection Law to carry out a Marketing campaign following the rules established by the law to avoid processes and fines, as well as showing how to launch an Infoproduct following the main concepts of Marketing, and the correct structure for promote the product. For the study, an Infoproduct launch structure was created, with Digital Marketing techniques such as E-mail Marketing, Capture Page, Relationship Marketing, segmentations at Hotmart with integration with Mailchimp, correct Lives structure applying the guidelines of law. As a result, it was found that it is possible to associate Marketing in compliance with the main concepts of the law, and to carry out an attractive campaign for customers.