O TRATAMENTO JURÍDICO DADO ÀS CRIANÇAS E AOS ADOLESCENTES QUE ATUAM COMO INFLUENCIADORES DIGITAIS NO BRASIL

Abstract

The study analyzed the legal treatment given to children and adolescents who act as digital influencers in Brazil. The objective was to examine the current legislation and the regulatory gaps that exist in this field. To this end, the inductive method was used, with bibliographic research, addressing regulations such as the Federal Constitution of 1988, the Statute of Children and Adol escents ( and the Consolidation of Labor Laws ( and doctrines. The results showed that Brazilian legislation still does not specifically cover the activity of child influencers, allowing loopholes for economic exploitation and excessive exposure. C ase law has sought to classify this activity as artistic child labor, requiring a judicial authorization for participation in monetized content. However, challenges persist regarding the monitoring and protection of these minors. For this reason, specific regulations are necessary, guaranteeing the legal security and well being of child digital influencers.