Coleta seletiva de resíduos recicláveis com viabilidade de novo equipamento - estudo de caso na planalto indústria mecânica

Abstract

The subject covered in this TCC article is something very important and that influences the lives of everyone around the world, which impacts the life of planet Earth itself. This article deals with the topic of collecting recyclable waste using recyclable collection trucks, with the line of research being strategic management in the commercial area of a well-renowned company and leader in the waste collection market, Planalto Indústria Mecânica LTDA. The objective of the proposed article is to carry out a feasibility study on the implementation of other equipment – recyclable waste collectors by Planalto Indústria Mecânica. As well as the strategic project, a study of competitor, supplier and consumer markets in this area was carried out to analyze how the management of the company Planalto Indústria Mecânica can advance, or even make certain moves to further enter this area of the waste collection market. Studies are carried out using questionnaires, and research data is presented in the form of tables, descriptions and/or graphs. The economic-financial viability of the new product was verified, proving to be viable, however in terms of the market there must be a greater investment in publicity, awareness and awareness among customers and the community, and this was projected within the Strategic Map.