Instagram Quiton

Abstract

This communication product presents the creation stages of Quíton's Instagram, a streetwear brand aimed at the evangelical fashion segment. By connecting with the worship trend, the brand aims to meet the demands of the young evangelical public and promote authentic and contemporary fashion. To this end, Quiton positions itself as a response to the narrative that separates fashion and faith, therefore, it offers an alternative that reflects the values and aesthetic choices of the target audience. The development of Instagram includes theoretical discussion on the topic, a feasibility study with resources and schedule, and the creation and production stages. Therefore, the advertising theories and practices consolidated during the Advertising course made it possible to understand the importance of strategy, authenticity and creativity applied in the communication processes and creation of the brand's Instagram in the digital environment.