Estruturação da Três2Um produção sonora

Abstract

Structuring a new business entails numerous challenges, so one of the first steps is to collect information about the characteristics, conditions and needs of the segment in which you intend to work. Therefore, this project presents the necessary phases to structure an audio production company in the Goiás market, with communication and sound branding as a differentiator. The structuring process includes defining the name, mission, vision and values, organizational structure, main services, brand, and finally, the dissemination plan. The company aims to contribute to boosting the communications scene in Goiás by proposing to act in a versatile and authentic way. The business in question is based on the premise that music has great potential for connection and power of persuasion, and the sense of hearing well explored in branding is capable of generating excellent communication results.