Preserva Aí!: campanha audiovisual pela educação patrimonial do teatro Pompeu de Pina (GO)

Abstract

The National Institute of Historic and Artistic Heritage (IPHAN) was established in 1937 with the aim of promoting the conservation, protection, and understanding of the national historical and artistic heritage. Prior to its creation, intense movements advocating for heritage had already led to the establishment of state inspectorates for historical monuments in Minas Gerais, Bahia, and Pernambuco. Rodrigo Melo Franco de Andrade served as the first president of the organization, and over the years, the concept of cultural and natural heritage expanded, propelling IPHAN to significant heights. The city of Goiás stands out on the global heritage stage, as UNESCO recognized its architectural ensemble as a World Cultural Heritage in December 2001. This academic work focuses on the efforts of the IPHAN's Superintendence in Goiás and addresses the challenge of the organization's inadequate communication with the local community. The communication issue revolves around the necessity toenhance dialogue with the people of the state of Goiás regarding heritage education and the preservation work on cultural assets undertaken by IPHAN in society. To address this, the concluding project produced a videographic communication product for institutional purposes, employing reflective and contemporary language. The completion of the product yielded positive outcomes, allowing a deeper understanding of the true mission and significance of IPHAN Goiás in the preservation of culture, history, memory, and identity.