Ferramentas de marketing digital para a promoção do trabalho artístico nas mídias sociais

Abstract

The objective of this work was to develop an action plan to promote a musical artist on digital platforms and social networks. To achieve this goal, a literature review was carried out on the most used digital marketing tools, exploring the role of popular social media platforms such as 2 Instagram, Twitter, TikTok, Spotify and YouTube in promoting artists. The research included both descriptive and exploratory elements. Data collection was carried out on social media platforms and digital platforms of artists such as Anitta, Ana Castela and Zé Felipe, combining theoretical and practical information to analyze and understand the main digital marketing tools used. For greater data accuracy, observations were made between February 1 and March 1, 2023. The study incorporates qualitative research analyzing information on successful artists, including independent artists, and quantitative research analyzing metrics from artists' digital platforms. The 5W2H tool was used to create an action plan with reference to the main digital marketing tools used by Brazilian artists in social media.