Design thinking como ferramenta auxiliar na elaboração do planejamento estratégico

Abstract

The concept of design thinking can be thought of as a set of ideas and insights that can address problems that are related to future acquisition of information, knowledge analysis and proposed solutions. Basically, it is a methodology used to offer products and services that are in line with the real needs of customers. The study aims to understand how the Design Thinking approach can benefit organizations' strategic planning, company improvement, as well as analyze how the insights process can contribute to new ideas. Methodologically, a descriptive exploratory research was used with qualitative analysis in the companies Simple Agro Corporation and Marambaia Sementes, having as instrument the interviews with semi-structured scripts with the direction of the companies. The results showed that both companies use the design thinking methodology as part of their strategic planning in order to achieve good results and ensure customer satisfaction.