Gestão esportiva em um clube de futebol

Abstract

: Within an organization, strategic planning is a fundamental tool for dealing with risk and uncertainty, developing alternative ideas; focus on expected results; improve the management model; consolidating a competitive advantage. football clubs need strategic planning, research and analysis carried out in brazilian football clubs show that the sector lacks professional management. Given the above, this study aims to verify how the strategic planning of Goiás Esporte Clube is carried out. Methodologically, a descriptive exploratory research with qualitative analysis was carried out, based on an interview with one of the members of the board. The results indicate that the studied club uses management tools to help the administration of the club and the athletes and has a strategic plan using tools and establishing guidelines that guide all parties involved in the club.