Plano de comunicação Reciclando Patas

Abstract

The course conclusion work in question presents the communication plan prepared for the non-profit project Reciclando Patas. The first steps focus on the elaboration of the briefing from the definition of a model referenced in the theoretical contributions of Lupetti (2000) and Corrêa (2006). The analysis of the briefing information and the environmental variables materialized the communication diagnosis whose identified problem refers to the lack of a strategic communication plan to generate visibility, assist in fundraising and attract volunteers. Thus, the communication objective is to publicize the Reciclando Patas project, assist in fundraising, attract volunteers and partner companies. Thus, the implementation of the communication plan contributes to increasing the visibility and financial sustainability of the Reciclando Patas social project.