Mulheres empreendedoras... elas querem, elas fazem

Abstract

This Course Conclusion Paper was the research, planning and production of the documentary video Entrepreneurial women...They want, they do, the webdocumentary, addresses the challenges of female entrepreneurship in Goiano in the covid pandemic – 19 migrating to digital. The problems and difficulties of social inequality faced by women in business. With a focus on overcoming a public calamity which settled in March 2020 in Brazil, where entrepreneurs sought the digital medium to save your venture. Over 24 minutes and 4 seconds, it is performed with the help of interviews, bibliographical research on Brazilian female entrepreneurship and communication on social networks, thus explaining the created speech. Throughout the production of the work, examining authors such as Bill Nichols (2007), Michele Maria Silva Franco (2014), Diego Alves Jacob (2012), etc. Thus, it was necessary to approach a language contemporary, ethnographic and participatory to show the strength of women and the importance of female entrepreneurship positioned on social networks, serving as a bridge to success in the business world. Therefore, it was necessary to promote the film in digital media and available on the You Tube channel called “A Stefany Machado”, as it is a promotion fast, easy, affordable, and organically, and can inspire and help thousands of women around the world.