Plano de comunicação: Aftercash

Abstract

This work represents the Aftercash communication plan, influenced by house music and its fields. The goal is to develop a brand management to position them in the market, and make them known inside the national stage, and to increase the number of reproductions from its songs available on the streaming platforms. The duo operates in the market of entertainment, focused on event: festivals, shows, clubs, lounges, etc. As of the unfolding of all work stages, like briefing development, both internal and external environmental analysis, Swot analysis and diagnostic, pointed out the main aspects to be worked on, to enhance the management, and afterwards, initiate a communication plan, containing tactics and strategies to reach greats results for the Aftercash duo.