Marketing digital: algoritmo para automação de e-mails

Abstract

This project deals with the creation of a guide (algorithm) to assist in the automation process of sending e-mails. Due to the difficulty in reaching the right audience in an advertising campaign, the approach of e-mail marketing, along with the application of other techniques, has been very useful in the online sales environment. At first, a bibliographic search was realized to verify the existence of projects in the areas of interest. In this project, the topics on digital marketing and data mining are addressed, along with the main tools used to realized advertising campaigns. After boarded these issues, the algorithm is shown, in the form of a flowchart, step by step of the actions taken by a buyer, or possible buyer, from the beginning to the end of the purchase process on the Hotmart platform. Subsequently, a prototype was developed to send e-mails to the public, on the MailChimp platform, based on the states contained in the algorithm. Finally, two methods for attracting potential customers have been suggested.