Shopping aberto Região Leste / Goiânia - Goiás

Abstract

This study proposes the development of an Open Mall in the eastern region of Goiânia, in the Parque das Amendoeiras neighborhood. The project aims to integrate retail, services, leisure, and social interaction within an open environment connected to the urban context, offering an alternative to traditional shopping center models. To support the proposal, the research analyzes the evolution of shopping centers, the open mall concept, the characteristics of the intervention area, and relevant case studies. As a result, the project proposes a commercial development focused on urban enhancement, local economic growth, and the creation of spaces that encourage social interaction and community engagement. Keywords: Open Mall; Shopping Center; Commercial Architecture; Goiânia; Urban Social Spaces.