Paula & Coelho: um novo olhar para a comunicação interna empresarial

Abstract

This work aimed to create an internal communication product for a condominium accounting firm, Paula & Coelho, located in Goiânia, GO. To achieve the final result, a bibliographic study was carried out on organizational communication, web communication and internal communication. This followed the study of internal communication tools, focusing on the intranet. To support the product, the company's board was heard on an interview, and the employees through a climate survey. We tried to map the problems and think about possible solutions. The result showed that the intranet is the most suitable product to improve and solve problems in the internal communication of this organization. Therefore, the proposed product was planned, organized, edited and published on a digital platform, using professional tools from the professional market.