Lanna for you instagram de lifestyle

Abstract

This paper presents the development of the communication product Lanna For You, an Instagram profile that acts as a digital magazine focused on the Goiânia lifestyle, with an emphasis on gastronomy, fashion, entertainment, and urban experiences. The project stems from the need to centralize recommendations and inspiration in a single digital space, offering the public an affective, creative, and up-to-date curation of the best that Goiânia has to offer. The proposal is based on concepts of digital marketing, content marketing, influencer marketing, and curation, as discussed by authors such as Kotler, Kartajaya, and Setiawan (2016), Rez (2016), Georgieva and Djoukanova (2014), among others. The profile is structured around its own visual identity and content management organized by fixed sections, emphasizing Instagram's interactive features to enhance engagement, proximity, and user experience. Lanna For You aims to inspire cultural, gastronomic, and social experiences, as well as bring the public closer to the local urban scene through visual and textual narratives that value authenticity, humanization, and contemporary aesthetics. The project positions itself as a reliable digital guide connected to trends and contributes to the appreciation of daily life in Goiânia. Furthermore, it focuses on strengthening the digital presence of local brands and experiences.