Modelagem e análise de viabilidade econômica para abertura de uma consultoria empresarial: o caso Evoroute

Abstract

This study aims to develop the strategic and financial planning for the establishment of a business consulting firm in the state of Goiás, defining positioning guidelines, target audience, and value proposition. To support these strategies, economic analysis tools such as Net Present Value (NPV), Internal Rate of Return (IRR), Discounted Payback (DPB), and Profitability Index (PI) were applied. The research used a qualitative and quantitative approach based on market data and financial projections. The results indicated an NPV of R$ 269,508.84, an IRR of 18.42% per month, a PI of 8.11, and a Discounted Payback of 7.53 months, confirming the project’s feasibility. Sensitivity analysis showed that demand forecasting has a greater impact on economic indicators than the Minimum Attractive Rate of Return (MARR), reinforcing the importance of strategic actions aimed at customer retention and competitive positioning. It is concluded that the venture is financially viable and that strategic planning is essential for its long-term sustainability.