Análise e Otimização de Layouts Organizacionais em Supermercados: Ferramentas de Análise e Técnicas para Maximizar a Eficiência

Abstract

This article aims to explore the topic of strategic management. Strategic management is an essential process for any organization, involving the formulation, implementation and evaluation of strategies aimed at achieving established objectives and goals. Strategic management plays a vital role in the business environment, allowing organizations to adapt to constant changes. The article aims to identify and establish the tools and principles necessary to evaluate an organizational layout, more specifically in organizational layout in supermarkets. To this end, we conducted a literature review and questionnaires in organizations, identifying and uniting the academic view with the practice. In addition, a questionnaire was carried out, following the Kano model, seeking to understand which points of the layout are the most relevant for both customers and employees of (3) three supermarkets interviewed. Based on the data collected, a FF (strengths and weaknesses) analysis was carried out on the Kano model, seeking to understand the strengths and weaknesses of the layout of each of the organizations. In addition, the results obtained were presented under an analysis framework seeking to identify the layout principles that stand out both at an academic and practical level.