O impacto do marketing digitalem um e-commerce

Abstract

ABSTRACT This study aimed to analyze how the application of digital marketing can impact the development of identity and sales of a women's fashion e-commerce. To provide context for the topic, a brief overview of the company under study is presented, highlighting its main characteristics, area of operation, and the social channels used from lead acquisition to post-sales processes. Based on the data and information provided by the company, an analysis of the social channels used so far is conducted, along with suggestions for continuous improvements. Similarly, as part of the theoretical foundation, bibliographic research was conducted on the topic, allowing for the contextualization and conceptualization of tools and strategies 2 relevant to the success of digital marketing. It was concluded that the results generated by the digital marketing actions applied were significant for the company studied and aim to continue implementing new actions and improvements in the strategic process. Keywoords: marketing; marketing digital; e-commerce.