Marketing multinível como oportunidade de carreira: análise do modelo de negócio Mary Kay

Abstract

At a time when job opportunities for women were almost insignificant due to the fact that they were underestimated and underpaid, the proposal arose to promote career opportunities for them through subjects that were more geared to the female public: makeup (cosmetics). Mary Kay appears on the international scene with the purpose of revolutionizing the opportunities to develop a professional career and it was through Multilevel Marketing that her system became effective. This study aims to understand the company's business model as a career opportunity. For this, the qualitative method was used through exploratory and descriptive research of secondary data, as it is the gathering of information via data collection and documents on the history of the company, in addition to consultations in books, scientific articles and other works that specialized in this same theme. It was possible to see that the Mary Kay business model is a good example for those who want to have a career with autonomy in their professional development, aiming at good business opportunities and income without having formed a formalized business.