O uso de redes sociais por microempresa para conquistar clientes: estudo de caso de uma loja de roupas de Goiânia-Go

Abstract

The marketing theme has been renewed over time through market changes. One of the aspects of this improvement, for example, is the marketing practiced in the digital environment, which forces companies, in most cases, to have a physical presence in a remote environment. The case study was developed in a micro clothing sales company, located in Goiania-GO and proposes to present the social networks used by her, in addition to answering the following question: how are social networks being used to win customers? Based on a theoretical study, focused on articles and books related to the subject, they were found with the company's owners to collect information and knowledge about the history of the brand. They were also asked to specify metrics by Instagram Insights. The information collected encompasses the digital media used, the reason for adopting such media, the scope they provide, an interaction between the company and the target audience and how they measure the performance of this type of strategy adopted.