Criação de novos ícones e formas visuais para a festividade natalina com brasilidade

Abstract

Christmas festivities are celebrated in Brazil, as in many other countries, mainly in the western world, with a lot of popular and commercial spirit. The internal and external environments of the Christmas festivities are decorated with abundant elements and products, with symbols and icons that represent and express the meanings related to Christmas. However, almost all ornamental products are massified both in terms of symbolism and visual aesthetics. The present work proposes to change the situation of massification, with the design of new visual forms in decorative elements and Christmas products, in search of a visual identity, with brazilianness, in the local, regional and national cultural context. Pirenópolis, a tourist city in Goiás, was chosen for the experience of adopting and implementing the project result, due to it being a city recognized by the National Historical and Cultural Heritage that develops projects aimed at preserving the Cerrado Goiano. Inspired by the shapes and movements of the local flora, a project was developed that responded to the solution in a meaningful way, taking advantage of the visual essence of each shape, respecting its colors and meanings in a process of: study, deconstruction and simplification, diversity of textures, production and final prototype.