Sportwashing na Premiere League: uma busca pela redefinição do Softpower através do esporte

Abstract

This monograph, through a review of concepts, bibliographic researches and case studies, analyzed the search for the redefinition of soft power using the tool of sportwashing within the Premier League. Initially, explanations of the types of image cleaning and their applications were addressed; showing greater focus on sportwashing and bringing comparisons on the different types of cleaning; as well as discussing soft power. It was also about demonstrating the history of the emergence of the main English league, the Premier League, by analyzing its regulations, with more in-depth in the transfer window; in the local athletes, known as the homegrown; and in the financial fair play. As has been demonstrated the impact of financial fair play bringing great attractiveness for investments from States that violate human rights. Subsequently, case studies were presented on the purchase of three football clubs, being Chelsea FC, Manchester City and Newcastle United, to understand the role of the Premier League as a competitiveness scenario and strategy of reconstruction of the soft power of the states with a negative history. This monograph was responsible for demonstrating the relationship between state investments and an attempt to a better international projection of its image.