Presença digital: site dinâmico para o curso de publicidade e propaganda da PUC Goiás orientado a UX e UI Goiânia – Goiás 2023.

Abstract

The communication product in question presents the proposal of a prototype that illustrates the interactive design of a theme, based on the structure and organization of templates on the WordPress platform, which consists of a dynamic website with a blog, for the Advertising course at PUC Goiás, as part of an integrative communication strategy entitled Digital Presence. The product is based on the application of a theoretical framework on topics such as UX - user experience and UI - user interface by Donald Norman (1993), adapted from Jacob Nilsen (2000 ) and Dan Saffer (2019), design thinking with Tim Brown (2009), information architecture, construction of grids and wireframes by Allen Hurlburt (2011) and design principles adapted for the web by Wheeler (2008), adapted from Williams ( 2009) together with Sehn (2017). All stages, from conception to prototype, certainly contributed to achieving the objective proposed by the product of strengthening the course's digital presence, strengthening contact with the student body, generating recognition in the community, presenting awards, and publicizing the various activities and news related to faculty, undergraduates and graduates through tabs dedicated to displaying the specific content of each point related to that proposed by the product.