Avaliação da estrutura organizacional de vendas da empresa Plack

Abstract

When in the administration science context, we focus on organizational structure relative studies, the main worry is in watch the architecture or drawing that companies undertake to facilitate the realization of day-to-day objectives. This research had as a main objective the evaluation of the organizational structure of Plack's company, and as specific objectives: (1) data collection of the company’s sales area structural organization, (2) evaluation and analysis of the collected data of this structure function, (30 and development of improvement alternatives for the better functioning of the company. To achieve that, a qualitative and descriptive research approach was then adopted, looking to illustrate the management levels perceptions and of the company’s customers and collaborators. It consisted of a structured interview with the sales manager, also with closed question forms applied to the company’s collaborators and customers. After the information collection was then realized an analysis and interpretation of the results, supported by the explored bibliographic contribution, graphs, analysis, interpretations, that led to the conclusion and improvement suggestions. The results illustrate that the company has been counting with a reliable performance with the actual sales structure, however one of the necessary improvements is a closer attention with technology investments for a better performance in the sales function and its connection with different areas of the company.