Plano de negócios: marketing digital e tecnologias para impulsionar pequenas e médias Empresas (PME's) em Goiânia, Goiás

Abstract

This work aims to demonstrate the importance of digital marketing to boost small and medium-sized enterprises (SMEs) and present a business plan for a company that serves this market. To achieve the objective, methods were adopted that combine a literature review of scientific articles and specialized books on the subject with a market analysis to identify opportunities. We used qualitative and quantitative approaches to understand the digital marketing market for SMEs and developed a business plan with detailed marketing strategies. We conclude that digital marketing is essential for the growth and prominence of SMEs and propose a digital marketing consultancy and management company to meet this demand.