Design de moda: uma proposta de comunicação e cultura

Abstract

This research aimed to study fashion design based on the awareness of ecological responsibility and the understanding of it as a manifestation of culture, especially focused on the state of Maranhão. To this end, in the first moment it brings some considerations about the fashion industries and the growing production on an unnecessary and harmful scale, named FastFashion. For the development of the work, alternative solutions called SlowFashion were sought, valuing the artisanal production of quality and the use of raw materials and responsible production processes capable of respecting the environment. In reaction to the negative impact caused by fashion on the planet we had the launch of Li Edelkoort's Anti Fast Fashion manifesto , from which arose the stimulus and the possibility of guiding fashion producers and creators along the path of conscious and sustainable. Also, in the 1960s, the rupture of European influences on Brazilian fashion began from the actions and shows promoted by Industria Rhodia, which were a great milestone in the redirection of the ways of thinking about fashion expressions in the Brazilian scenario. As a way of emphasizing and seeking authentic cultural references, several traditional Brazilian events were observed, and for this reason some of the numerous traditional festivals are presented, highlighting the northeast, through the state of Maranhão, where they celebrate Bumba Meu Boi. From this more specific study, the author proposes options of accessories and clothing with icons related to this important typical festival of the city of São Luís, capital of the state of Maranhão. This design project is presented, in summary, at the end of the monograph.