Plano de negócios para abertura de uma confeitaria em Goiânia

Abstract

This work aimed to develop a business plan for opening a company in the high-end candy shop business in the city of Goiânia, Goiás, using the CANVAS model provided by SEBRAE as a methodology. For development, bibliographic research was carried out regarding the CANVAS model, entrepreneurship and innovation, small business management, business strategies, production and sales process and business planning. For a better understanding, field research was also carried out through personal observation in several establishments in the candy shop sector in the West, Marista and Bueno de Goiânia sectors, which made it possible to evaluate the aspects of service, prices, quality and variety of products, location, among others. Following the CANVAS methodology and based on SEBRAE's financial manual, financial projections were established, taking into account the aspects of investments, costs, sales forecast and analysis of results. Based on the financial projections, it can be stated that the business plan is viable, taking into account all the indexes that were calculated, showing satisfactory profitability, profitability and return on investment.