Avaliação da satisfação do cliente com o atendimento da nacional sociedade factoring

Abstract

The quality of service is a determining factor in capturing, perpetuating and retaining a company's customers. Good service can result in loyalty, increase in sales volume, referrals, among others. The objective of this study was to evaluate the level of customer satisfaction with the service provided by Nacional Sociedade Factoring. The methodology used had a descriptive qualitative and quantitative research, having as a data collection instrument the questionnaires, which were applied to the company's customers. The results obtained allowed the identification of weaknesses and strengths, which enabled suggestions for improvement to increase the level of satisfaction, making the customer´s experience even better.