Mise-en-scène em Whiplash: uma análise da formação da identidade visual a partir dos elementos fílmicos

Abstract

When it comes to brand identity, many people think only of logos, when in fact the term encompasses much more than just that. It is important to remember the typography, colors, smells, sounds, and even brand positioning. But what about when it comes to a film's brand identity? It is essential to analyze the entire production, from the costumes to the camera movements, framing, colors and scenery. All of this is part of the film mise-en-scène, which is nothing more than the compositional elements of the scene. The present work uses the following research methodologies: exploratory approach and case study, to determine the identity and brand positioning of the movie Whiplash: in search of perfection. Bibliographic and documentary research was also used to achieve specific objectives. We achieved a better understanding of what visual identity is and how film mise-en-scene helps in its construction.