Avaliação da função marketing na empresa Middle Sport

Abstract

WICHTENDAL VILLAR, José Guillermo. evaluation of the marketing function in the middle sports company, 2022. End of course work (Bachelor degree on Business Administration) – Business Administration, PUC Goiás, Goiânia – GO. This work aimed to carry out evaluation of the marketing function in the middle sports company. Initially, bibliographic research was carried out on the theoretical foundations of e-commerce, sales, customer service, digital marketing, relationship marketing, as well as the digital marketing tools including its sub-items, Such as: social networks, internet and social media; design (CANVA) and digital marketing metrics. In the field, general surveys were carried out inside MIDDLE regarding the company’s history, general characteristics, customers, suppliers, products and services, and business organization. Right after that, the four MIDDLE’s partners made an evaluation regarding the application of e-commerce and digital marketing in the company. This evaluation brought also the possibility to analyze the company from the business organization, virtual sales and strategies perspective. Based on the analysis, it was decided to proceed with the implementation of digital marketing in the company and the respective proposals. Keywords: E-commerce, digital marketing, relationship marketing.