Comportamento do consumidor: fatores que estão influenciando a decisão de compra dos estudantes do curso de administração da PUC GO, durante o período de pandemia da Covid-19

Abstract

This work aims to identify the main factors that are influencing the purchasing decision of Business Administration students at PUC – GO, during the Covid-19 pandemic period. For the development of this study, bibliographical research was carried out for theoretical basis and also a field survey, through the application of an online questionnaire with the Administration students who were enrolled in the second semester of 2021. The results achieved with the research showed that the factors of major influence for the students were: the indication of family and friends, ratings and comments on the internet from other customers, safety, price and delivery time. Thus, this work made it possible to broaden the understanding of the factors that influence consumer behavior.