Pandemia e o crescimento de inforprodutores no marketing digital no Brasil

Abstract

The pandemic has increased e-commerce and, consequently, the trade of info-products - they are information products, created and distributed for a fee or free of charge over the internet. E-commerce gained even greater proportions with the arrival of the COVID-19 pandemic and the changes in the mode of consumption, moving from physical to digital. The present study aimed to verify if the pandemic contributed to the increase of info-producers in digital marketing in Brazil, from the perspective of market professionals. The research has a qualitative approach and an applied nature. The procedures used to carry out the research were the bibliographical research and the case study through a semi-structured research guide applied to infoproducers. The results found point to an increase in the trade of infoproducts and infoproducers during the pandemic period. As a consequence of this increase, the change in the way of consumption of the market is understood, which began to restrict face-to-face commerce. Key words: Infoproduct; Digital marketing; E-commerce; Pandemic.