Impacto da pandemia no comércio eletrônico brasileiro

Abstract

The year 2020 marks the emergence of a current global pandemic context due to a disease unprecedented in history, COVID-19, which is caused by the coronavirus, and which fundamentally changed the way people live. Due to the high level of contagion of the new coronavirus, governments around the world have adopted measures of social distance, in order to prevent the spread of the disease, this fact brought many uncertainties about the future, people and organizations had to reinvent themselves, making if necessary, reconsider both our form of consumption and the sales and marketing strategies used by companies. In this context, the present work develops a qualitative and quantitative bibliographic research, aligning the theory with data obtained from periodic articles and books, to address the impact of the pandemic on Brazilian electronic commerce and what to expect for the coming years, tracing the changing consumer behavior in the face of the pandemic scenario and bringing a vision of opportunity in the midst of the crisis.