A influência da indústria cinematográfica estadunidense sobre a socialização infantil: um estudo comparado da programação do Disney Channel

Abstract

The American film industry is focused on entertainment, in which its media work with values and represent the lifestyles of their home country. These types of values can shape a child's developmental process when aimed at a child audience. Thus, the objective of the work is to identify the ways in which American values are implemented in their narratives. From this angle, a comparative qualitative case study is made between two Disney Channel programs aimed at children, “Sofia, the first” (2012), and “Vampirina” (2017). To also understand how such values converse with children, through their narratives. This monograph works with concepts and definitions of soft power and cultural industry, and how these are found in practice to relate to the American film industry. The research also relates to the child's formation process during early childhood, and what can happen when contacting the media early on. It is observed in this work the process of formation and expansion of the film industry, to the point of becoming one of the most influential industries in the United States, together with Disney, one of the largest studios in this industry. Thus, through this study, it is possible to perceive the types of content and values that are inserted in the American film industry, in the context aimed at children. Thus, it understands that Disney is a strong representative of the cultural industry and an instrument of soft power, in which its narratives establish standards of life and behavior related to American culture and identity.