A pandemia antecipou tendências do marketing digital

Abstract

The technological growth in the pandemic has brought a new scenario for companys, where the use of various digital tools has become essential for maintaining a direct relationship between them and their customers, generating immediate contact with their consumers. With the anticipation of trends in digital marketing and its mechanisms, it was necessary to develop comprehensive strategies, with new methods and forms of offering, disseminating and delivering products and services. In view of the circulation restrictions imposed due to the pandemic situation, digital marketing has been a key element for the continuity of commercial activities and the financial support of companies. Today, social networks enable companies to communicate faster and more directly with the customer, a relationship that is more effectively converted into return, reach and expansion of the public in less time. According to this reality, the aim of this study is to analyze marketing at a time of COVID 19 pandemic. In a pandemic scenario, the priority is the preservation of life. However, the customer's need continues to exist and it is then that the need to spread and expand the communication between customer and organization in this inhospitable environment rises. Relationships migrate to the digital environment and it was found in the study that marketing is a diffuser member of the connection between consumer and business. The metodology applied it was exploratory study, carried out through bibliographical research in online articles, books and flexible and unstructured investigation processes.