Plano de negócio para criação de pastelaria especializada em pastel com borda recheada

Abstract

The study discussed presents a business plan for the creation of a pastry shop with emphasis on the sale of stuffed edge pastry. This type of product is widely accepted in several urban centers, and, in Goiânia, it is an underexplored market niche, which makes the project promising and with good growth potential. The organization aims to become a reference in this type of product, contemplating customer expectations in relation to the flavor and non-differentiation of the stuffed edge pastry. For this, a marketing, technical, financial and organizational analysis will be carried out. In addition to a swot analysis and a customer profile survey to verify the motivation that leads them to look for a pastry shop. Finally, a financial plan will be presented, containing the necessary initial investment data, operating profit, net profit and projected return on investment time, in order to prove the feasibility of the proposed business.