Plano de negócio para uma marca de roupas não binárias/"agênero"

Abstract

The present study aimed to elaborate a business plan for a fashion brand that satisfies both a feminine and masculine public, without discriminate them, characterizing itself as an non-binary/ agender brand and justified by investing in a area of operation poorly explored in Brazilian’s market and, therefore, it has a lot of potential. Connecting fashion and administration, in the field of multidisciplinary science, a qualitative and bibliographic research was conducted. The digital platform of PNBOX, from Sebrae- MG, was used as a tool to build the business plan, allowing to analyse all the necessary costs and resources to reach the target audience and promote the final product on the market. The plan was separated in four parts, executive summary, market review, marketing plan and financial plan, that proved the viability of the business proposed. With the application of the estimated plans and according to the financial analysis, the return on investments will take place in three years and six months.