Proposta de criação de um aplicativo para empresa César Containers e Equipamentos a partir da metodologia Design Thinking

Abstract

Mobile technology has changed the way companies are behaving today and are increasingly designed to facilitate the user's daily life, which generates greater identification between customer and company. This technology contributes to streamline the provision of services, thus providing greater convenience and satisfaction to consumers with mobile applications in customer service. In view of this, this article aims to provide greater interaction between the Cesar Containers and Equipment Eireli Group with its customers and employees, through the creation of a new communication channel based on mobile technology. The implementation of the application in the company is fundamental, since it will enable a closer relationship with customers, with new opportunities to dialogue and add information and services that the company offers. To elaborate the application proposal, we used the Design Thinking method, which, through the bibliographic review, made it possible to understand the fundamental concepts and survey the steps of the methodology that would be followed during the process. The method enabled the generation of ideas captured from insights provided by employees, through qualitative research and brainstorming meetings, allowing for the exchange of information that enriched the creation process and enabled the identification of needs and needs of the company. With the results, it was concluded that the implementation of the application in the company is essential, as it will make it possible to make the users' experience with the company even better.