Avaliação do funcionamento do setor de comunicação em uma instituição de ensino superior

Abstract

With the present study it proposed to evaluate the functioning of the communication sector of a higher education institution. For this purpose, methods and techniques of bibliographic and documentary research were used, within a qualitative descriptive approach also involving interviews with employees, in the context of the area where the function is performed. The results demonstrate that the focus institution of the study is organized hierarchically, divided into organizational units that perform different functions among themselves and, among these organizational units, is the communication sector, whose function is to give visibility to the production of knowledge through action multiprofessional, through which the processes to obtain the final objective of the sector are carried out, which is to bring knowledge internally and externally to the institution, to raise data about the functioning of the institution's communication sector, to evaluate and analyze the data collected, to present conclusions about the study , present suggestions for improvement for the communication sector, adding marketing knowledge.