Reescrevendo narrativas: design e memória de mulheres artistas

Abstract

This undergraduate thesis in Design presents a theoretical project for the creation of a graphic-informative product aimed at rescuing and giving visibility to women artists, from historically forgotten figures to contemporary comic artists. Based on a critical analysis of the female erasure in the canon of art and design history, grounded in the work of feminist theorists such as Linda Nochlin, Griselda Pollock, and Cheryl Buckley, the project investigates the institutional barriers that have silenced these creators. The research delves into historical and contemporary axes, including the recovery of pioneering women designers of the 20th century and the analysis of the production of contemporary Brazilian women comic artists, who use the ninth art as a tool for expression and activism. As a result, a concept is proposed for an interactive digital platform that functions as a living archive, using principles of information design and narrative visualization to rewrite these narratives, connect the past and the present, and inspire future generations of artists. Design is, therefore, positioned as a strategic tool for memory, justice, and social transformation.