Comportamento do consumidor para uso de automóveis elétricos: uma evolução histórica

Abstract

The present work deals with the behavior of consumers of automobiles until the use of electric cars. A search of secondary data was carried out based on articles, dissertations and theses, using tools such as Scielo, Bireme, Banco Nacional de Teses. Works with dates from 2015 to 2019 were used. There are many reasons for the purchase of a vehicle, such as the inefficiency of public transport policies and the understanding of car ownership as a symbol of status, social ascension and power. The objective was to demonstrate the characteristic evolution of the consumer behavior of automobiles, through research already carried out. It is evident that there is a change in the meaning of ownership of the vehicle with its use on the roads. Psychology focuses on issues relating to the status of the vehicle and the vehicle as an object of power. Communication is concerned with motivating consumers and the necessary developments for manufacturers and resellers to retain their customers and maximize their sales.