A importância do plano de negócios para a viabilidade de uma empresa

Abstract

Some skills are required of individuals who decide to become entrepreneurs, such as planning, forming teams, leading, negotiating, solving problems, among others. Thus, this article aims to present research on the importance of developing a business plan to enable a startup. In this regard, the case study was prepared at the startup GoodHoot, which witnessed the relevance of a business plan for the solidity of its operation and for its growth in the medium and long term. The article consists of a diagnosis of the current system and suggestions for its reformulation; therefore, it requires a certain familiarity with the systems and, ideally, the possibility of implementing the suggested changes and observing their effects. In order to carry out the business plan, qualitative and quantitative approaches, exploratory and descriptive research will be used, as it is more appropriate when the same is done. In this way, it can be seen that the business plan can be used as a dynamic instrument for implementing the company's strategy, becoming a fundamental management tool that will certainly help the entrepreneur to achieve the desired success or else it will show the that same entrepreneur that the moment is not propitious for the desired business, thus avoiding future disappointments. As a result, it was noted that the importance of the business plan is in capturing, preparing and, mainly, in the common sense in evaluating the set of financial and market viability factors, which will enable the entrepreneur to coordinate an action plan, along the way most suitable for opening and / or maintaining your company.