Empreendedorismo feminino: uma série em formato podcast sobre a busca pela independência financeira

Abstract

Women participation in the labor market has historically been marked by discrimination, prejudice and stereotyping. As a result, several difficulties were faced by women so that today they could occupy important positions, share working environments with men and have equal salary opportunities. As a result of the conditions imposed on women over the years, entrepreneurship emerges as a way of seeking new ways of accessing work, autonomy and financial independence, detaching themselves from the limited roles they were destined for and professional devaluation. In this context, this work seeks to understand how women entered the labor market and how female entrepreneurship has been transforming the work practice of young women in Goiânia. We show in a series of three podcast episodes, called “Girl, you can!”, the difficulties, overcomes and achievements of these entrepreneurs and how they developed their own businesses.