Avaliação da excelência do atendimento na Seedcorp, em Goiânia

Abstract

This study aimed to evaluate the excellence of customer service provided by Seedcorp in Goiânia, considering the perceptions of customers, employees, and the commercial management team. The research employed a mixed-methods approach, combining quantitative questionnaires applied to 14 employees and 52 customers with a qualitative interview conducted with the company's Commercial Director. The results indicate a high level of customer satisfaction regarding cordiality, efficiency, response time, and technical knowledge of the team, as well as a positive internal perception of the adequacy of service tools, training structure, and internal communication. The findings show that Seedcorp maintains solid service practices supported by technical field assistance, close customer relationships, and strong repurchase rates. However, opportunities for improvement were also identified, particularly concerning the expansion of employee autonomy, optimization of internal processes, and investments in technologies that enhance integration and operational efficiency. It is concluded that the company delivers high-quality service while still having significant potential for continuous improvement to strengthen its competitive advantage in the agribusiness sector.