Avaliação da excelência do modelo de consultoria da LURE

Abstract

This study aimed to assess the level of customer satisfaction with LURE Consulting’s advisory model, linking this perception to how the firm structures its value proposition, delivery processes and management system. An applied, descriptive research design with qualitative and quantitative approaches was adopted, using an interview with the Strategy Director, questionnaires administered to clients and employees, and management tools such as a management-rituals flowchart, SWOT analysis and Ishikawa diagram. The findings show a high degree of customer satisfaction regarding service, technical quality of deliverables, communication, compliance with deadlines and scope, and cost–benefit, as well as a strong intention to recommend the brand. The study concludes that LURE has a solid foundation to reach a new level of regional differentiation through incremental improvements that make the value generated more visible, measurable and sustainable over time.