Branded Content: produção de conteúdo audiovisual sobre a experiência nos parques Disney

Abstract

This project presents the development of a communicational product in the form of audiovisual Branded Content, created with the purpose of conveying the sense of enchantment provided by the Disney parks experience. It explores how the combination of emotion, narrative, and sensory stimuli contributes to creating memorable experiences. The material was designed for young Brazilians and their families, offering a sensitive and immersive view that allows them to understand, in advance, how the Disney magic manifests through experiential marketing strategies, emotional narratives, and sensory stimuli. The proposal seeks not only to inform but, above all, to enchant, evoke emotions, and bring the audience closer to an experience that precedes the trip itself. The production was based on bibliographic research, similar analysis, and the practical application of the concepts of storytelling, experiential marketing, transmedia and branded content. The result is an audiovisual piece that translates, in an aesthetic and affective manner, the elements that make the Disney experience recognized worldwide for its capacity to generate memories, connections, and meaning.