O papel das Startups Agtech na modernização do Agronegócio - estudo multicaso.

Abstract

This study aimed to analyze the role of Agtech Startups in the modernization of Brazilian agribusiness. The research sought to identify how their technological solutions contribute to productive efficiency, sustainability, and the sector's competitiveness. This is survey research, with an exploratory-descriptive nature and a quantitative-qualitative approach. Data collection was carried out by applying a structured questionnaire to managers of five agribusiness companies, in the second half of 2025. The results indicate that the main motivation for adopting Agtech technologies is process optimization, leading to concrete benefits such as greater agility in decision-making and cost reduction. The analysis revealed that, despite barriers like internal team resistance and system integration difficulties, these innovations generate competitive differentials, positively impact sustainability, and enhance the companies' reputation. It is concluded that Agtechs are catalytic agents of digital transformation in the field, acting as strategic partners for a more efficient and competitive agribusiness.