E-Motion eventos

Abstract

This paper presents the development stages of E-motion Eventos, an agency specialized in real-time event coverage, focusing on live broadcasting and immersive experiences. The proposal emerges in a promising scenario, considering that Goiânia has a strong event culture and a growing, digitally engaged audience, which encourages the adoption of innovative and interactive formats. The agency's structuring includes the definition of its name, mission, vision and values, creation of a visual identity with a brand manual, organizational structure, market and competitor analysis, description of key services, and the development of a promotional plan. E-motion Eventos aims to operate strategically by connecting brands, organizers, and audiences through impactful audiovisual coverage, using mobile technologies and social media as tools to deliver immediate, interactive, and emotionally engaging content. The proposal is based on the premise that real-time communication, when well-executed, can foster engagement, increase event visibility, and strengthen connections between stakeholders. The theoretical foundation is based on authors who discuss integrated communication, convergence culture, storytelling, and new media, such as Lupetti (2009), Kunsch (2018), Jenkins (2009), Xavier (2015), among others.